Don’t Wind It Up, Turn It On by Marge Monko

Published by Lodret Vandret (2016)
52 Pages, 30 x 25.5 cm, Paperback
ISBN: 9788792988171

Printed in only chroma-key green and chroma-key blue Pantone inks, this publication works as it’s own portable green-screen studio. The risograph insert was produced during a three-day performative workshop, Swap Party, using images made on-site by the artist utilising the book as backdrop for photographing of the hands and wristwatches of the attending visitors. Swap Party took place during Book Days in Berlin, 2016.

The text, written by Marge Monko with quotes by Erica Jong, Jaques Lacan, Karl Marx and Hermann Weyl, is a play for male and female actor in five parts. It is based on the construction of desire used in advertising photography – a genre in which stylistic means have changed over time, but its semantic meaning has always remained the same. Two actors – female and male – read sentences from different wrist watch advertisements from the 1970s and 1980s, and re-enact the compositions of hands used in these advertisements. The shapes and graphic elements in this book are inspired by these ads.

This publication is an interpretation and re-work of the publication, Don’t Wind It Up, Turn It On published by Lugemik.