Name, Thing, Thing: A Primer in Parallel Typographies by Gerardo Madera

Published by Printed Matter, Inc. (2018)
176 Pages, 16 × 11 cm, Hardcover, Edition of 1,000

Name, Thing, Thing is a compilation of thoughts, quotations, fragments, on and around typographic intervention as resistance against the colonial embeds of typographic tradition—a pursuit analogous to strategies long used by people of color to subvert or reclaim defined historical narratives and traditions as a means of survival. Cultural remapping, hybrid and subversive form-making and discursive histories are tactics explored in Name, Thing, Thing to locate potential channels of articulation in decolonising typography.