The Whole Earth – California and the Disappearance of the Outside by Diedrich Diederichsen & Anselm Franke (Eds.)
Published by Sternberg Press (2013)
In 1966, a young man named Stewart Brand initiated a campaign for the release of satellite images of the Earth that he believed NASA possessed, and which he felt would be a powerful icon for the notion of a shared human experience and destiny. Two years later, the the image came to be know as the Blue Marble appeared on the cover of the Whole Earth Catalog. In creating the catalogue, frequently described as the analogue forerunner of Google, Brand had founded one of the most influential publications of recent decades. It mediated between cyberneticists and hippies, nature romantics and technology geeks, psychedelia and computer culture, and thus triggered defining impulses for the environmentalist movement and the rise of the digital network culture. The photo of the blue planet developed a sphere of influence like almost no other image: it stands not only for ecological awareness and crisis but also for a new sense of unity and globalisation. The Whole Earth is an essay composed of cultural-historical materials and artistic positions that critically address the rise of the universal picture of One Earth and the ecological paradigm associated with it.