Watch This Space by Francesca Gavin

Published by Pentagram (2017)
226 Pages, 20 x 12 cm, Hardcover, Edition of 500
ISBN: 978-1-9997891-2-1

The screen is the defining object of the twenty-first century. Watch This Space examines screens, and their impact on society, the self and culture. The book, a limited edition collaboration between author Francesca Gavin and designers Luke Powell and Jody Hudson-Powell, questions what the screen is, its function and how it shapes our experience, eyes and emotions.

Watch This Space offers an in-depth analysis of the object that has become an extension of our modern bodies, exploring the screens impact on our emotions and social interactions. Chapters of the book are dedicated to the political implications of the screen, from social media data gathering to Donald Trump, as well as the representation of the screen in contemporary art.

The design of the book reflects the conceptual thrust of the subject matter; the material used for the front and back covers replicates the physical feel of a screen while the font, Arial Narrow, was selected in reference to the estimated 1.5 billion computers that run the Arial font family.